The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Agency Rankings
BBDO / New York
Client
Title
Category
Award
Points
Wall Mural Campaign
Client: Havaianas Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Points: 25.0
Voyeur Integrated Campaign
Client: HBO/Voyeur Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign
Points: 25.0
Voyeur Integrated Campaign
Client: HBO/Voyeur Category: Integrated Branding / Integrated Branding Campaign
Points: 25.0
Voyeur Projection Installation
Client: HBO/Voyeur Category: Environmental Design / Single
Points: 25.0
Voyeur
Client: HBO Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Points: 15.0
Voyeur
Client: HBO Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Points: 15.0
Human Energy
Client: AMP Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Points: 10.0
Snickers Marathon Poster Campaign
Client: Mars Snack Food US/Snickers Marathon Category: Collateral / Posters - Campaign
Points: 5.0
BBC Newspaper Boxes
Client: BBC World Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Points: 5.0
Inner M
Client: M&M's Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Points: 5.0
Grand Opening Guerrilla Campaign
Client: FedEx/Kinko's Category: Environmental Design / Campaign
Points: 5.0
Harvard T-Shirt
Client: Positive Thinking Category: Collateral / Self-promotion (Agencies or individuals )
Points: 5.0
1/8 Full
Client: Positive Thinking Category: Collateral / Self-promotion (Agencies or individuals )
Points: 5.0
Paintball
Client: Mt. Dew Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Points: 5.0
US Integrated Campaign
Client: Havaianas Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Points: 5.0
Havaianas US Integrated Campaign
Client: Havaianas Category: Integrated Branding / Integrated Branding Campaign
Points: 5.0
Miss Smith Logo
Client: Miss Smith Category: Branding / Logo/Trademark Design - Single Only
Points: 5.0
BBC Newspaper Boxes
Client: BBC World Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Points: 5.0
Magnetic Attraction
Client: Pepsi/Pepsi Category: Consumer Television / Over :30 - Single - max. :90
Points: 5.0
Monster.com TV Campaign
Client: Monster.com Category: Consumer Television / Over :30 - Campaign
Points: 5.0
Conference Call
Client: FedEx/FedEx Cup Category: Consumer Television / :30/:25 - Single
Points: 5.0
FedEx Cup TV Campaign
Client: FedEx/FedEx Cup Category: Consumer Television / :30/:25 - Campaign
Points: 5.0
Grand Opening Guerrilla Campaign
Client: FedEx/Kinko's Category: Outdoor / Outdoor - Campaign
Points: 5.0
Dropped Calls TV Campaign
Client: AT&T Category: Consumer Television / :30/:25 - Campaign
Points: 5.0
Conveyor Belt
Client: Mars Snack Food US/Milky Way Category: Collateral Design / P.O.P. and In-Store - Single
Points: 5.0
Client:
BBC World
Title:
BBC Cables Campaign
Category:
Environmental Design / Campaign
Award:
2008 Design Gold Pencil
Points:
25.0
Client:
Havaianas
Title:
Wall Mural Campaign
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Award:
2008 Advertising Gold Pencil
Points:
25.0
Client:
HBO/Voyeur
Title:
Voyeur Integrated Campaign
Category:
Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign
Award:
2008 Advertising Gold Pencil
Points:
25.0
Client:
HBO/Voyeur
Title:
Voyeur Integrated Campaign
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2008 Advertising Gold Pencil
Points:
25.0
Client:
HBO/Voyeur
Title:
Voyeur Integrated Campaign
Category:
Branded Content / Campaign
Award:
2008 Advertising Gold Pencil
Points:
25.0
Client:
AT&T
Title:
Scorsese
Category:
Cinema Advertising / Single - Maximum 3 minutes
Award:
2008 Advertising Gold Pencil
Points:
25.0
Client:
HBO/Voyeur
Title:
Voyeur Projection Installation
Category:
Environmental Design / Single
Award:
2008 Design Gold Pencil
Points:
25.0
Client:
HBO
Title:
Voyeur
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Award:
2008 Branded Entertainment Silver Pencil
Points:
15.0
Client:
HBO
Title:
Voyeur
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Award:
2008 Branded Entertainment Silver Pencil
Points:
15.0
Client:
BBC World
Title:
Cables: Protest
Category:
Outdoor / Outdoor - Single
Award:
2008 Advertising Silver Pencil
Points:
15.0
Client:
BBC World
Title:
BBC Cables Campaign
Category:
Outdoor / Outdoor - Campaign
Award:
2008 Advertising Silver Pencil
Points:
15.0
Client:
BBC World
Title:
Cables: Food Drop
Category:
Environmental Design / Single
Award:
2008 Design Silver Pencil
Points:
15.0
Client:
AMP
Title:
Human Energy
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Award:
2008 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
HBO
Title:
Surprise
Category:
Consumer Television / Over :30 - Single - max. :90
Award:
2008 Advertising Bronze Pencil
Points:
10.0
Client:
Havaianas
Title:
Wall Mural Campaign
Category:
Outdoor / Outdoor - Campaign
Award:
2008 Advertising Bronze Pencil
Points:
10.0
Client:
BBC World
Title:
Cables: Protest
Category:
Environmental Design / Single
Award:
2008 Design Bronze Pencil
Points:
10.0
Client:
BBDO New York
Title:
Computer Monitors
Category:
Environmental Design / Single
Award:
2008 Design Merit Award
Points:
5.0
Client:
Diageo/Red Stripe
Title:
Boo Campaign
Category:
Non-Broadcast / Campaign
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Mars Snack Food US/Snickers Marathon
Title:
Snickers Marathon Poster Campaign
Category:
Collateral / Posters - Campaign
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
BBC World
Title:
BBC Newspaper Boxes
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
M&M's
Title:
Inner M
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Award:
2008 Branded Entertainment Merit Award
Points:
5.0
Client:
Havaianas
Title:
Wall Mural Campaign
Category:
Environmental Design / Campaign
Award:
2008 Design Merit Award
Points:
5.0
Client:
FedEx/Kinko's
Title:
Grand Opening Guerrilla Campaign
Category:
Environmental Design / Campaign
Award:
2008 Design Merit Award
Points:
5.0
Client:
Positive Thinking
Title:
Harvard T-Shirt
Category:
Collateral / Self-promotion (Agencies or individuals )
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Positive Thinking
Title:
1/8 Full
Category:
Collateral / Self-promotion (Agencies or individuals )
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Mt. Dew
Title:
Paintball
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Award:
2008 Branded Entertainment Merit Award
Points:
5.0
Client:
Havaianas
Title:
US Integrated Campaign
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Havaianas
Title:
Bus Stop
Category:
Broadcast Design / Single
Award:
2008 Design Merit Award
Points:
5.0
Client:
Havaianas
Title:
Havaianas US Integrated Campaign
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Miss Smith
Title:
Miss Smith Logo
Category:
Branding / Logo/Trademark Design - Single Only
Award:
2008 Design Merit Award
Points:
5.0
Client:
BBC World
Title:
BBC Newspaper Boxes
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
HBO
Title:
Diner
Category:
Consumer Television / Over :30 - Single - max. :90
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Monster.com
Title:
Legs
Category:
Consumer Television / Over :30 - Single - max. :90
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Pepsi/Pepsi
Title:
Magnetic Attraction
Category:
Consumer Television / Over :30 - Single - max. :90
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Monster.com
Title:
Monster.com TV Campaign
Category:
Consumer Television / Over :30 - Campaign
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
FedEx/Kinko's
Title:
Coffee
Category:
Consumer Television / :30/:25 - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
AT&T
Title:
2 Day Rule
Category:
Consumer Television / :30/:25 - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
AT&T
Title:
Vegas
Category:
Consumer Television / :30/:25 - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
AT&T
Title:
Butcher
Category:
Consumer Television / :30/:25 - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Havaianas
Title:
Jungle Flower Bed
Category:
Outdoor / Outdoor - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Havaianas
Title:
Frogs and Worms
Category:
Outdoor / Outdoor - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Havaianas
Title:
Peacock
Category:
Outdoor / Outdoor - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Havaianas
Title:
Fish
Category:
Outdoor / Outdoor - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Havaianas
Title:
Butterfly
Category:
Outdoor / Outdoor - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
HBO/Voyeur
Title:
Voyeur Projection Installation
Category:
Outdoor / Outdoor - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
FedEx/FedEx Cup
Title:
Conference Call
Category:
Consumer Television / :30/:25 - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
FedEx/FedEx Cup
Title:
FedEx Cup TV Campaign
Category:
Consumer Television / :30/:25 - Campaign
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
FedEx/Kinko's
Title:
Grand Opening Guerrilla Campaign
Category:
Outdoor / Outdoor - Campaign
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
AT&T
Title:
Dropped Calls TV Campaign
Category:
Consumer Television / :30/:25 - Campaign
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Mars Snack Food US/Milky Way
Title:
Conveyor Belt
Category:
Collateral Design / P.O.P. and In-Store - Single
Award:
2008 Design Merit Award
Points:
5.0
